How is Marketing Using Custom Coffee Mugs Warm up New Clients?

Any reputable salespeople know that planting the seed of interest in prospective clients is half the battle. A lot of individuals instinctively say no to a sales pitch, which does not make it easy to push through to new consumers. Introducing individuals to the brand in an approachable and friendly […]

How is Marketing Using Custom Coffee Mugs Warm up New Clients?

Any reputable salespeople know that planting the seed of interest in prospective clients is half the battle. A lot of individuals instinctively say no to a sales pitch, which does not make it easy to push through to new consumers. Introducing individuals to the brand in an approachable and friendly manner can help companies get past this hurdle. Have your business tried using promotional coffee mugs to help speed up the growth of your sales?

These things are cost-effective, efficient, and effective. They also provide a good canvas for the brand to convey messages. When done right, these things can drive awareness in ways that make clients want to invite the brand into their lives.

To know more about the coffee industry, visit this site for more information.

ASI or the Advertising Specialty Institute estimates at least 50% of consumers in the United States own advertising drinkware. More or less 50% of individuals who own cups with logos use them at least three times a week. These cups become part of the consumer’s everyday routine, exposing the company’s brand to a lot of audiences.

 

Reasons to give out mugs to customers

Giving away products for free in hopes of winning new ventures may seem like a pretty risky move. But promotional products always lead to better outcomes compared to other kinds of advertising. Here is why organizations cannot go wrong with custom coffee mugs.

 

Consumers appreciate worth

Unlike conventional advertising, promo products are not obvious, and they do not take away from the client experience. People love a warm coffee, tea, or warm cocoa from time to time. Promo cups offer something of value, which helps the customer to admire and trust the business.

To find out more about marketing and advertising, click https://online.csp.edu/program-resources/marketing-vs-advertising for details.

 

Free products provide an incentive

It is no coincidence that diplomats from different countries give gifts before starting and intense negotiations. A good gesture will have a positive tone for everyone for the rest of the conversation. Give consumers a reason to let their inhibitions and guards down, and companies will not have to work very hard to get a resounding yes.

People who are not in purchase mode immediately shut down when they can tell businesses are after a sale. Free products have a calming and disarming effect. It will help companies keep people interested long enough to achieve their desired goal, like gathering survey participants or email addresses.

 

Marketing reach can reach above average

Most marketing campaign raises questions like, “Are the campaigns reaching their intended target market?” In this industry, experts usually focus on creating ideal conditions to make people more receptive. The message will only reach the target market when the motivation and timing are just right. With promo items, organizations are not asking individuals to spend money or make a big commitment.

Consumers have little to no reason to turn down freebies, so the message is more likely to reach its target market. On average, more or less 20% of people discard promo products, according to PPAI or the Promotional Products Association International. By comparison, 68% of individuals skip ads on the Internet, 66% turns away from television commercials, and 50% ignore unsolicited emails.

Branded products can boost recognition

If organizations think consumers forget their company names the moment they hand over free mugs, they are wrong. Nine out of ten individuals recall branding on promo items, and seven in ten remember the call to action. Companies that offer “design my yard signs” or “coffee mug customization” have a high possibility to get consumers invested in the organization’s brand.

Avid tea and coffee drinkers enjoy gathering various mugs as a collection. And every time they make coffee, tea, or hot chocolate, the business branding is on display for other individuals to see. Not only that, interesting and attractive cups make a good conversation starter.

 

Tips and tricks from mug marketing

Promo mugs work like a business card. These things provide an introduction and a good way for prospected clients to remember the company long after their first encounter. But unlike a business card, drink wears does not get shoved into drawers or a Rolodex. These things stay out in the open where people can see them. Organizations can use the visibility to their advantage by designing products with the potentials to attract inbound sales.

 

Choose a good and high-quality product

Individuals hang onto these things for at least eight months, according to studies. Businesses need to make sure mugs have a long shelf life by making a product that people will want to keep. They can start by choosing reputable suppliers with solid track records for printing good and high-quality goods. Poorly made ones can backfire and make individuals less likely to form good impressions of the brand.

On the other hand, premium wares show people they value their loyalty and time. Use legible and crisp artwork in the design. Businesses want mugs that are easy to read, fade-resistant, and attractive. These things will not have much impact if the branding looks cheap and unprofessional or starts to wear away after a couple of rounds in the dishwasher.

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Sun May 23 , 2021
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